Unlock the secrets of the evolving Indian consumer with this essential guide. Explore the fascinating journey of consumer behaviour in India, mapping the transformation of tastes, aspirations, and spending habits in our dynamic emerging market. Discover how businesses can effectively strategize and thrive by understanding the nuanced needs and lifestyles of modern Indian consumers. A must-read for marketers, entrepreneurs, and anyone seeking to grasp the pulse of India’s booming economy and unlock new business opportunities.