Master crucial Marketing Research methods with this authoritative 4th edition. Designed for the Indian market, it provides a crisp, clear understanding of research processes and techniques essential for informed managerial decision-making. Explore quantitative and qualitative approaches, supported by practical case studies that demystify statistical tools. This text is a vital resource for postgraduate and undergraduate management students in India, as well as marketing research professionals seeking to refine their strategies and drive business growth. Elevate your understanding of market dynamics.