Uncover the complex world of women’s experiences with sex shopping and sexual commodities. This illuminating study explores how women leverage consumer choices to shape their sexual identities and agency within modern culture. Examining the historical rise of sexual products for women, it highlights the normalization of sexual practices through consumption and the effort women invest in becoming knowledgeable consumers. Drawing on insights into everyday strategies, the book reveals moments of adaptation and resistance, offering a rich analysis for scholars and students of sociology, gender studies, and cultural studies interested in sexuality and consumption.