• E-SERVICE QUALITY AND ATTITUDE TOWARD ONLINE SHOPPING IN DEVELOPING COUNTRIES: Study of Malaysia and Saudi Arabia

    E-SERVICE QUALITY AND ATTITUDE TOWARD ONLINE SHOPPING IN DEVELOPING COUNTRIES: Study of Malaysia and Saudi Arabia

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    Boost your understanding of online shopping dynamics with this vital study on e-service quality. Explore how high service standards build crucial consumer trust, positively impacting attitudes toward online retail, especially within developing economies. Gain practical insights from cross-cultural comparisons that are highly relevant to India’s booming e-commerce landscape. Discover strategies to mitigate risk perception and foster greater customer confidence. This research is essential for Indian e-commerce professionals, digital marketers, and academics seeking to enhance online customer experiences and drive sales in the digital marketplace.

    876.00
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  • INTERNATIONAL MARKETING STRATEGY AND EXPORT PERFORMANCE: With Special Reference to Malaysia

    INTERNATIONAL MARKETING STRATEGY AND EXPORT PERFORMANCE: With Special Reference to Malaysia

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    Master international marketing strategy and enhance export performance with this insightful study. Explore the critical factors driving success for exporting companies, focusing on the vital role of marketing mix adaptation. Gain actionable insights into building a strong global presence and achieving sustainable export growth. This research is essential for business students, academics, and managers seeking to navigate the complexities of international trade and expand their reach effectively. Discover proven strategies for global business success applicable to any market.

    637.50
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  • TEAMWORK QUALITY AND NEW PRODUCT DEVELOPMENT CYCLE TIME

    TEAMWORK QUALITY AND NEW PRODUCT DEVELOPMENT CYCLE TIME

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    Accelerate your product launch success by mastering teamwork quality. This insightful book reveals how high-quality teamwork and effective internal market orientation can significantly reduce new product development cycle time. Explore the impact of environmental turbulence and discover strategies to streamline your innovation process for faster time-to-market. Gain a deeper understanding of operational efficiency and competitive advantage. It’s an essential read for business managers, marketing professionals, researchers, and students focused on quality, innovation, and business strategy in today’s dynamic markets.

    845.75
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