Unlock the power of data with “Fundamentals of Business Analytics, 2nd Edition,” your essential guide from The Bookish Owl. This comprehensive resource offers an accessible, one-semester introduction to business intelligence, perfect for engineering and management students embarking on their analytical journey. Explore the complete BI/Analytics project lifecycle, from operational data to insightful dashboards. Learn to harness tools, understand enterprise contexts, and discover how BI solves real-world business problems. This book provides a holistic view, covering data sources, transformation, data warehousing, and analytical reporting, making it the ideal starting point for mastering business analytics.