Unlock the secrets to effective public policy design in India. This insightful book argues that governance failures often stem from poorly designed rules, not just enforcement. Learn how a human-centered approach, making compliance convenient, can replace harsh penalties. Delving into crucial Indian issues like road safety, smoking regulations, and bureaucratic incentives, it reveals why ‘noisy’ rules can lead to ‘zero compliance’. Essential for policymakers, administrators, students, and citizens interested in improving governance and understanding regulations impacting daily life across India.