Explore the dynamic world of Social Marketing with this comprehensive 6-volume set, a cornerstone for practitioners, academics, and policymakers. Delve into the theory and practice that has revolutionized public health, environmental sustainability, and safety initiatives for over four decades. This collection highlights how social marketing uniquely achieves population-level impacts through strategic audience segmentation, innovative product development, barrier removal, and targeted communication. Featuring seminal texts and a new introductory chapter, this set meticulously organizes the field, showcasing its global reach and ongoing evolution. Discover diverse applications, from developed and developing countries to sustainable behaviors and environmental protection, and understand how to deepen its impact. Essential for anyone seeking to drive positive societal change.