• -20% CONSUMER BEHAVIOR IN ACTION: REAL-LIFE APPLICATIONS FOR MARKETING MANAGERS

    CONSUMER BEHAVIOR IN ACTION: REAL-LIFE APPLICATIONS FOR MARKETING MANAGERS

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    A practical guide exploring how consumer behavior principles directly apply to real-world marketing scenarios. Designed for marketing managers seeking to understand and influence purchasing decisions effectively.

    Original price was: ₹995.00.Current price is: ₹796.00.
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  • -20% Consumer Behavior, 13/e

    Consumer Behavior, 13/e

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    Consumer Behavior, 13th Edition explores how individuals make purchasing decisions and interact with products and services. This comprehensive textbook examines psychological, social, and cultural factors that influence consumer choices in modern markets.

    Original price was: ₹1,000.00.Current price is: ₹800.00.
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  • -20% Consumer Behaviour

    Consumer Behaviour

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    Consumer Behaviour by Zubin Sethna and Jim Blythe is a comprehensive guide to understanding how and why consumers make purchasing decisions. This SAGE Publications text explores the psychological, social, and cultural factors that influence consumer choices in modern markets.

    Original price was: ₹895.00.Current price is: ₹716.00.
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