Uncover the crucial role of media in shaping India’s environment and sustainability discourse. This insightful book critically analyzes how communication strategies negotiate the meanings of ecological issues and sustainable development within India’s unique developmental context. Essential for understanding the impact of global imperatives on a fast-developing nation, it offers a vital theoretical and practical perspective through textual analysis and interview data. A must-read for scholars, students, policymakers, and practitioners involved in environmental communication and charting India’s sustainable future.