Debunking business myths, “The Halo Effect” by Phil Rosenzweig (ISBN: 9781476784038) exposes common delusions that deceive managers. Rosenzweig challenges popular management gurus and their simplistic explanations for success and failure. He reveals how the “Halo Effect” distorts our perception of companies, leading to flawed analysis. Gain a clearer understanding of true business drivers with this insightful and witty book. Perfect for leaders and anyone interested in critical business thinking.