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EUROPEAN BUSINESS AND MARKETING
0Original price was: ₹18,714.45.₹18,714.45Current price is: ₹18,714.45.Navigate the dynamic European business and marketing landscape with this authoritative study. Essential for Indian students pursuing MBA or international business, it decodes the EU’s vast marketplace. Understand modern European marketing, the impact of the Euro, EU expansion, and global business strategies. Delve into unique European business cultures, regionalism, and evolving trends. Packed with integrated case studies from leading sectors, this book offers a holistic view crucial for strategic management and gaining a competitive edge in international commerce.
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Public Affairs Management – Set of 4 Vols (SAGE Library in Business and Management)
0Original price was: ₹85,448.50.₹76,903.65Current price is: ₹76,903.65.Explore the dynamic world of Public Affairs Management with this comprehensive four-volume set from the SAGE Library in Business and Management. Delve into the evolving strategic interface between government and business, understanding how public affairs has transformed into a critical discipline, especially in the age of globalization. This essential collection, curated by a leading expert, features key conceptual and empirical articles. It covers the organization and effectiveness of public affairs functions, the profile and competencies of practitioners, best practices and limitations, and the international perspective. Perfect for students, academics, and professionals seeking to grasp the growing strategic significance of public affairs in today’s global marketplace. An indispensable resource for anyone involved in navigating the complexities of public and corporate relations.