Explore the dynamic world of digital business with ELECTRONIC COMMERCE, 11th Edition, your essential guide from The Bookish Owl. This leading textbook delivers cutting-edge insights into emerging online strategies, the latest technologies, and real-world business cases. Gain a comprehensive understanding of e-commerce growth globally, social media marketing, online payment systems, and more. Featuring practical “Business Case Approaches” and “Learning From Failure” sections, this book equips you with the knowledge to navigate and succeed in the fast-paced e-commerce industry. Ideal for students and professionals seeking up-to-date expertise in online business.