Uncover the dramatic shift from producer to consumer identity in modern Britain. This award-winning academic study delves into the making of consumer culture since 1800, exploring when and how this transformation occurred. It examines the roles of everyday practices and organizing, alongside political, economic, and social forces that shaped British consumerism. Discover historical alternatives and major debates in this vibrant field. Essential reading for students of economic history, sociology, and cultural studies, as well as anyone keen to understand the roots of modern identity.