Unlock the core principles of successful marketing with ESSENTIALS OF MARKETING, a comprehensive guide perfect for students and professionals alike. This essential textbook, published by McGraw-Hill Education, provides a clear and concise overview of marketing concepts, strategies, and applications. Whether you’re building a foundational understanding or refreshing your knowledge, this book covers everything from market analysis and consumer behavior to product development and promotional tactics. Dive into the world of marketing and equip yourself with the knowledge to drive business growth. Find ESSENTIALS OF MARKETING at The Bookish Owl for your academic and professional success.