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Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)
0₹12,381.20Uncover the fascinating journey of menswear advertising and evolving masculinity in British media since 1945. This pioneering study meticulously examines print, television, and cinema publicity, revealing how fashion promotion mirrored affluent post-war eras, youth cultures, and significant social transformations. Delve into consumer psychology, target audiences, and the representation of gender, race, and class. From classic suits to denim, understand how advertising defined men’s fashion and identity. An indispensable resource for fashion students, media studies scholars, and anyone passionate about cultural studies and advertising history in India.
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FASHION, IDENTITY, IMAGE
0Original price was: ₹2,766.85.₹2,545.50Current price is: ₹2,545.50.Explore the complex intersection of fashion, identity, and image in “Fashion, Identity, Image.” This insightful book delves into how the fashion industry engages with non-binary identities, queer, trans, and ageing individuals from 1990 to 2020 across British, European, and American cultures. Discover groundbreaking analysis of iconic shows like Dior’s ‘We Should All Be Feminists’ and Alexander McQueen’s ‘The Widows of Culloden,’ alongside the impact of transgender models and evolving body politics. “Fashion, Identity, Image” examines the future of fashion, featuring Gucci’s cyborg collection and the significance of age and memory in contemporary design. A must-read for understanding representation and inclusivity in the modern fashion landscape.
