Explore the cutting edge of consumer research with the NEW DIRECTIONS IN CONSUMER RESEARCH, 4 VOLUMES SET. This comprehensive collection, curated by leading scholars, delves into pivotal themes shaping today’s consumer landscape: practices, sharing, politics, and space. Featuring key conceptual and research papers, each volume offers insightful introductions that map current understanding and illuminate future research avenues. Essential for academics and researchers in Marketing, Consumer Research, Cultural Studies, Media Studies, Human Geography, and Sociology, this 1408-page set provides a deep dive into the evolving world of consumer behavior. Discover the latest trends and theories with this indispensable resource from The Bookish Owl.