Discover the dynamic world of sport marketing with this essential guide from The Bookish Owl. “Sport Marketing” offers a highly accessible yet comprehensive exploration of key concepts, principles, and techniques. Perfect for students and aspiring sport managers, this book blends clear explanations with practical, UK-based case studies. Engage with theory and practice, and gain valuable transferable skills for the future of the sports industry. Understand the innovative solutions needed for today’s fast-moving challenges. Equip yourself for success in sport management with this insightful and applied text.