Unlock the power of marketing with ‘Marketing: The Theories.’ This comprehensive guide bridges the gap between academic concepts and real-world application, featuring insights from leading practitioners and exploring the latest trends in consumer behavior and business strategy. Discover how to effectively engage audiences in today’s dynamic market with case studies, online video interviews, and a global perspective, including specific insights for the Indian market. Dive into cutting-edge digital and social media marketing techniques, understand branding, and master relationship management. Ideal for students and professionals seeking to excel in marketing, this book offers essential skills and the latest industry advancements for success.