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FUNDAMENTALS OF MARKETING, 2E
0₹725.00Master essential marketing strategies with this concise guide, covering everything from traditional principles to cutting-edge trends like digitalization and sustainability. Dive into real-world case studies featuring global brands and innovative startups, gaining practical insights relevant to the Indian market. Perfect for students and aspiring professionals, this book equips you with the knowledge to navigate social media, ethics, and promotion effectively. Build a strong foundation for a successful career and drive business growth in today’s dynamic commercial landscape.
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Propaganda (Set of 4 Volumes) (SAGE Library of Military and Strategic Studies)
0₹96,760.00Master the art and science of propaganda with this definitive 4-volume set. Explore its historical evolution, critical military applications, and modern manifestations that influence public opinion and the human psyche. Featuring seminal articles curated by leading experts, this collection demystifies political communication and information warfare. It’s an indispensable resource for students, researchers, and professionals in communication, political science, and defense studies seeking to understand the profound impact of media influence and strategic messaging in today’s interconnected world.
