Unlock your research potential with ‘Research Methodology and Strategy: Theory and Practice’. This essential textbook from The Bookish Owl offers comprehensive guidance for undergraduate, Masters, PhD students, and seasoned professionals. Dive into the entire research process, from diverse methodologies and paradigms to cutting-edge data-driven and technology-enabled approaches. Authors with decades of experience provide invaluable insights into mixed-methods research, effective writing and publishing strategies, and enhancing research impact. Ideal for those seeking a solid understanding of interdisciplinary research and analytical methods, this book covers qualitative, quantitative, and case study approaches, drawing from business, management, economics, and social sciences. Elevate your academic and professional research with this authoritative guide.