Mastering marketing ethics in India demands a global perspective. This indispensable guide presents 20 international case studies, offering crucial insights into ethical dilemmas faced by businesses worldwide, including significant examples from Indian companies. Explore real-world challenges in CSR, sustainability, and marketing strategy with renowned corporations like Coca-Cola and Zara. Essential for students and professionals in India, this book sharpens your understanding of business ethics and responsible marketing practices in a diverse global marketplace.