• E-BUSINESS

    E-BUSINESS

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    Navigate India’s dynamic digital business arena with this definitive guide. Essential for postgraduate management students and professionals, this book meticulously blends e-commerce with strategic e-business planning. Delve into Indian and global contexts, understanding e-business models, business intelligence, and crucial techno-managerial skills, all supported by insightful Indian case studies. An indispensable resource for marketing and IT practitioners aiming to excel in the online business environment. Gain practical, actionable knowledge for today’s competitive marketplace.

    1,475.00
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  • Knowledge Innovation Strategy

    Knowledge Innovation Strategy

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    Gain a powerful competitive edge with essential knowledge innovation strategies for the dynamic Indian business landscape. This groundbreaking book unveils the “Knowledge Ocean Strategy,” a revolutionary approach that moves beyond competition to harness associative knowledge for sustained growth. Learn how leading Indian companies, including Tata Group and Serum Institutes, transformed challenges into unique market opportunities. It’s an indispensable guide for Indian professionals, entrepreneurs, and leaders aiming to build an organization focused on knowledge advantage and strategic breakthrough.

    499.00
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