-
-5%
CUSTOMER RELATIONSHIP MANAGEMENT
0Original price was: ₹750.00.₹712.50Current price is: ₹712.50.Unlock the power of Customer Relationship Management with this essential textbook, perfect for postgraduate marketing students. ‘Customer Relationship Management’ by Oxford University Press delves deep into the concepts, processes, and applications crucial for modern business success. Explore foundational CRM ideas, analytical techniques like data mining, operational strategies including loyalty programs and marketing channels, and the technological aspects of implementation. This comprehensive guide, featuring real-world examples and case studies, equips you with the knowledge to understand, collaborate with, and retain customers effectively. Ideal for both students and CRM professionals seeking an application-oriented approach to build stronger customer connections and drive business growth.
-
-12%
Democracy Under Threat C/munshi, Surendra (ed.)
0Original price was: ₹505.75.₹505.75Current price is: ₹505.75.Is global democracy truly under threat? Dive into the critical challenges facing modern governance with this insightful collection. Featuring leading voices, it dissects threats from populism, authoritarianism, leadership deficits, and the post-truth era. Essential for political science students, academics, and citizens eager to understand the evolving landscape of democracy in India and beyond. This book offers crucial perspectives to make sense of current political shifts and safeguard democratic futures.
-
-5%
Environmental Biotechnology (Oxford Higher Education)
0Original price was: ₹995.00.₹945.25Current price is: ₹945.25.Discover the power of nature in Environmental Biotechnology (Oxford Higher Education). This essential guide explores the development, application, and regulation of biological systems for cleaning up contaminated environments and creating sustainable, eco-friendly processes. Written in a clear and accessible style, this book is an invaluable resource for students across engineering and biosciences. Delve into innovative solutions for a greener future. Perfect for those seeking knowledge in environmental remediation and sustainable biotechnology. Get your copy from The Bookish Owl today and expand your understanding of ecological advancements.
-
-12%
MILITARY CHAPLAINCY IN AN ERA C-PD: Military – Religious Nexus in Asia, Europe and USA
0Original price was: ₹845.75.₹845.75Current price is: ₹845.75.Explore the critical nexus of faith and the armed forces with this insightful comparative study. Discover the multifaceted role of military chaplaincy across Asia, Europe, and the USA, offering spiritual guidance and supporting soldier welfare in modern defense forces. This volume uniquely analyzes how chaplaincy in the Indian military, alongside other nations, mirrors and shapes societal attitudes towards defense. Essential reading for scholars, defense professionals, and anyone interested in the religious landscape of global militaries. Gain a deeper understanding of spiritual support and its impact on military effectiveness and societal integration.
