Explore the dynamic world of ‘Advertising in India: Trends and Impact’ by Om Gupta. This comprehensive guide from The Bookish Owl delves into the history, evolving face, and ethical considerations of advertising in India. Discover key topics including media strategies, agency influence, the portrayal of women and sex in ads, and its profound impact on rural consumers. Gain insights into consumer targeting and the crucial role of business communication in this essential read for students and professionals in mass communication, journalism, and management. Understand the forces shaping India’s advertising landscape with this authoritative and informative publication.

Explore the intricate world of global diplomacy with ‘Diplomacy: Initiatives and Responses’ by Om Gupta. This compelling collection, originally published as weekly columns in MidDay, offers astute and high-profile diplomatic insights from the pivotal period of 1992-1997. Discover how New Delhi emerged as a significant player on the global stage through insightful analysis of state visits, bilateral relations, cultural exchanges, and diplomatic discourse. Authored by a seasoned mass communicator with decades of experience, this book provides a unique perspective on diplomatic maneuvers and their impactful outcomes. Ideal for students of International Studies and Political Science, this 300-page English edition from Kalpaz Publications is essential reading for understanding the dynamics of international relations. Delve into a treasure trove of well-researched diplomatic case studies.

Discover the ‘Encyclopaedia of India, Pakistan And Bangladesh, vol. 3’ by Om Gupta, a comprehensive reference work for enthusiasts of South Asian studies. This 302-page hardcover, published by Isha Books, offers a deep dive into the region’s intricate tapestry. Authored by Om Gupta, a seasoned mass communicator and avid trivia collector, this volume draws from his extensive knowledge base. Ideal for students, researchers, and anyone seeking detailed information, this book is a valuable addition to your collection at The Bookish Owl. Explore international studies, history, and culture with this essential guide.

Explore the rich history and diverse cultures of South Asia with the ‘Encyclopaedia of India, Pakistan and Bangladesh, Vol. 6’. Authored by the information-rich Om Gupta, this comprehensive reference book, published by Isha Books, offers a deep dive into the region. With 314 pages of English text, this hardcover volume is an essential resource for students, researchers, and anyone interested in international studies, reference, or encyclopedic knowledge. Uncover fascinating details and absorbing data on India, Pakistan, and Bangladesh in this meticulously compiled edition. Perfect for your collection at The Bookish Owl.