Unlock the power of effective qualitative interviewing with this essential guide for Indian students and novice researchers. Gain mastery over data collection techniques, from structured conversations to in-depth, unstructured explorations. This accessible book demystifies core principles and provides practical, actionable steps for conducting impactful interviews. Whether you’re starting your academic journey or refining your research methodology, build confidence in gathering rich qualitative insights. Essential for social science, market research, and anyone seeking deeper understanding through interviews in India.