-
-5%
Essentials of Managing Marketing
0Original price was: ₹509.00.₹483.55Current price is: ₹483.55.Master the art of marketing with “Essentials of Managing Marketing,” your comprehensive guide for “The Bookish Owl.” This essential read delves into developing effective market strategy, implementing impactful market offers, and streamlining the marketing process. Designed for aspiring and established marketing professionals, it shifts the focus to the manager’s role, providing a solid foundation for advanced study. Discover what every general manager and senior executive needs to know about creating customer value and, consequently, firm stakeholder value. “Essentials of Managing Marketing” illuminates how marketing drives success for employees and shareholders alike, making it indispensable for career-driven individuals seeking deeper marketing insights and practical application.
-
-5%
Managing Marketing: A Concise Approach | IM | e | k
0Original price was: ₹659.00.₹626.05Current price is: ₹626.05.Unlock the secrets of effective marketing with ‘Managing Marketing: A Concise Approach’ from The Bookish Owl. This essential guide for aspiring and current managers distills the core principles of developing market strategy, implementing compelling offers, and mastering the marketing process. Unlike exhaustive textbooks, this book offers practical, actionable advice, focusing on what truly matters for prospective managers. Authors take a clear stance, guiding you toward best practices in this applied field. If you’re seeking a focused, insightful resource to enhance your marketing prowess, this concise approach is your ideal companion. Discover guidance for superior marketing decisions and elevate your business acumen today.
-
-5%
Managing Marketing: An Applied Approach
0Original price was: ₹1,179.00.₹1,120.05Current price is: ₹1,120.05.Discover the essence of modern marketing with ‘Managing Marketing: An Applied Approach’ from The Bookish Owl. This essential guide delves into creating customer value, developing market strategy, and managing the marketing process for long-term success. Perfect for students and professionals, it emphasizes marketing’s role as a core organizational thrust, not just a departmental function. Featuring innovative LIVE SIMULATIONS for hands-on learning and enhanced retention, this book provides practical exercises and frameworks to master marketing. Explore key concepts like Customer Lifetime Value and Media Planning through engaging, cost-effective simulations that bridge theory and practice. A must-have for anyone seeking to excel in today’s dynamic business environment.
