Master the art of attracting travellers with cutting-edge tourism marketing strategies. This comprehensive guide delves into effective techniques for promoting destinations and unique travel experiences. Discover how to leverage digital marketing, build strong brands, enhance customer engagement, and navigate the evolving landscape of the global tourism industry, with a focus on sustainable practices. Essential reading for tourism students, hospitality professionals, marketers, and anyone aspiring to excel in India’s dynamic travel sector, this book provides actionable insights for success.