Unlock the intricacies of B2B Marketing with the ‘B2B Marketing (Asian Edition)’ by Oxford University Press India. This comprehensive guide, published in January 2015, is essential for anyone looking to master business-to-business marketing strategies tailored for the dynamic Asian market. Covering key concepts, case studies, and practical applications, this first edition provides invaluable insights for marketers, students, and business professionals. Enhance your understanding of customer acquisition, relationship management, and market penetration within the unique context of Asian economies. Perfect for boosting your expertise and driving sales in the B2B sphere. A must-have resource for the discerning reader at The Bookish Owl.