Embrace a ‘new normal’ and drive a radical shift towards a sustainable future. This insightful book dissects failing business and political models, arguing that traditional beliefs about profit are fundamentally flawed. Discover how companies and nations can achieve genuine success by rejecting unsustainable growth and exploitative practices. Through powerful international case studies, learn how enhanced working lives and environmental protection pave the way for ethical business and a resilient economy. Essential reading for Indian leaders, entrepreneurs, and policymakers navigating the challenges ahead.