Discover the hidden theatricality of shopping malls as stages for commerce. This insightful exploration delves into contemporary scenography, revealing how malls use spatial design, sensory appeal, and performative elements to create immersive consumer experiences and boost profits. Learn how architecture and design converge to shape our retail journeys, from ancient markets to modern retail empires. Essential reading for designers, architects, marketing professionals, and students keen on understanding the power of performance design in shaping contemporary culture and commerce.