Master the art of global influence with this definitive guide to public diplomacy. Explore historical strategies from the Cold War to post-9/11 campaigns, and understand how nations manage national image and perception. This handbook delves into cutting-edge research on public relations, soft power, cultural diplomacy, marketing, and communication strategies. Featuring essential international perspectives and comparative analysis, it’s a must-read for scholars, policymakers, and professionals seeking to navigate the complexities of international relations and shape global narratives effectively.