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Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell
0₹19,918.00Unlock the blueprint for building enduring consumer trust and pioneering brands. Journey through compelling case studies of entrepreneurial titans like Wedgwood, Heinz, and Dell, who masterfully navigated social and economic shifts to capture consumer desires. This book is a vital resource for ambitious Indian entrepreneurs and marketing professionals seeking to understand the core of brand loyalty and market creation. Gain profound business strategy and marketing insights to elevate your ventures in the modern marketplace.
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The Power of Commerce: Economy and Governance in the First British Empire
0₹4,325.67Explore the “power of commerce” that built and challenged the First British Empire. Nancy F. Koehn’s seminal work delves into the crucial 1763-1774 decade, dissecting the economic strategies and governance models that defined colonial expansion. For Indian readers and students of economic history, this book offers unparalleled insights into the complex interplay of trade, policy, and imperial power that shaped global economic foundations. A must-read for understanding the roots of modern governance and international commerce.
