Unlock the potential of cultural resources with CREATIVE TOURISM: ACTIVATING CULTURAL RESOURCES AND ENGAGING CREATIVE TRAVELLERS. This essential guide synthesizes leading research and international best practices in creative tourism, offering actionable insights for practitioners and policymakers. Explore emerging trends, understand the creative tourist, and learn to design and implement sustainable tourism products that benefit local communities. Drawing on global examples from 15 countries, this book addresses vital issues like social inclusion, youth empowerment, and responsible travel. Featuring engaging visuals and practical case studies, it’s the definitive resource for tourism professionals, cultural organizations, researchers, and students seeking to foster vibrant and meaningful travel experiences.