Elevate your understanding of extension education in the Indian context with this definitive compilation. This essential reference book meticulously defines key extension terminology and concepts crucial for agricultural extension and rural development in India. Delve into vital topics including communication strategies, programme planning, ICT integration, and rural sociology, alongside agribusiness and management principles. Ideal for students, researchers, and practitioners seeking to drive impactful change, this guide offers a structured approach to mastering the field.