Explore the dynamic landscape of Indian marketing with “Contemporary Indian Cases in Marketing” from The Bookish Owl. This essential resource delves into the post-1990s economic liberalization, global cultural influences, and the intense competition faced by Indian businesses. Discover how companies navigate evolving distribution channels and adopt aggressive, customer-centric strategies in response to savvy new entrants. Featuring a comprehensive case method approach, the book covers crucial areas like consumer behavior, segmentation, brand management, sales, distribution, pricing, promotion, services, international, B2B, internet, supply chain, rural, and retail marketing. An indispensable guide for students and professionals seeking to understand modern Indian market dynamics.