• -5% Marketing: A New Age Perspective

    Marketing: A New Age Perspective

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    Discover the future of marketing with “Marketing: A New Age Perspective” from The Bookish Owl. This comprehensive guide transcends traditional marketing, offering deep dives into integrated marketing communication and cutting-edge topics like Digital Marketing, AI in Marketing, Neuromarketing, and Marketing Analytics. Authored by experts, it blends essential marketing principles with emerging trends, preparing students for diverse careers across industries. Each chapter features engaging real-life vignettes and practical application exercises, making complex concepts clear and actionable. Organized logically into Marketing Concepts, Tools, and Applications, this book is an indispensable resource for students and faculty seeking a holistic and contemporary understanding of the marketing landscape. Get your copy today!

    Original price was: ₹795.00.Current price is: ₹755.25.
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  • -5% Pearson FUNDAMENTALS OF BUSINESS COMMUNICATION, 1ST EDN

    Pearson FUNDAMENTALS OF BUSINESS COMMUNICATION, 1ST EDN

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    Master the art of professional interaction with Pearson’s FUNDAMENTALS OF BUSINESS COMMUNICATION, 1st Edition. Essential for undergraduate students aiming for success in today’s corporate world, this guide equips you with vital communication tools for building strong interpersonal and business relationships. Essential for organizational and personal growth, this book breaks down key concepts with practical examples, exhibits, and exercises. Prepare to excel in your career with this comprehensive resource, your perfect companion for stepping into the competitive professional landscape. Discover effective communication strategies and elevate your business acumen with this indispensable text from The Bookish Owl.

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