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Digital Marketing 2E
0Original price was: ₹775.00.₹736.25Current price is: ₹736.25.Master the essentials of online promotion with “Digital Marketing 2E,” your comprehensive guide for today’s business landscape. Published by Oxford University Press, this updated edition provides clear explanations of key digital marketing concepts, enriched with relevant Indian and global real-life examples. Explore the evolving opportunities, challenges, tactics, and strategies crucial for integrating the internet into your marketing functions. Ideal for MBA students specializing in Marketing and invaluable for practicing professionals, its application-oriented approach offers practical insights. Gain a solid understanding of internet marketing fundamentals, specifically tailored with an India-centric perspective and comparative analysis against developed economies. Enhance your marketing skills and drive online success with this indispensable resource from The Bookish Owl.
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INTERNET MARKETING, 1ST EDN
0Original price was: ₹850.00.₹807.50Current price is: ₹807.50.Master the world of digital promotion with ‘Internet Marketing, 1st Edn’. This essential guide, perfect for business and management students and marketing professionals, breaks down the crucial role of social media and web analytics in today’s marketing landscape. With an application-oriented approach, it features India-specific and global case studies on brands like Kotak Securities, Google, and Uber/Ola. Dive deep into SEO, search advertising, social media marketing, content marketing, and more, with practical exercises and comparisons of global online marketing strategies. Enhanced with online resources for both students and faculty, this book offers a comprehensive understanding of internet marketing for the modern era. Ideal for enhancing your digital marketing skills.
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MARKETING ANALYTICS
0Original price was: ₹599.00.₹569.05Current price is: ₹569.05.Unlock the power of data with MARKETING ANALYTICS, your essential guide from The Bookish Owl. This comprehensive book delves into the core principles and practical applications of marketing analytics, equipping you with the skills to interpret complex data, make informed strategic decisions, and drive measurable business growth. Discover how to leverage analytics for customer segmentation, campaign optimization, and ROI maximization. Perfect for marketers, business students, and data enthusiasts, this indispensable resource will transform your approach to marketing in the digital age. Enhance your marketing intelligence and gain a competitive edge with this must-have title. Order your copy from The Bookish Owl today and start analyzing your way to success.
