Master project marketing for India’s dynamic infrastructure sector. This essential guide provides a practical approach to marketing key projects like roads, airports, and commercial buildings. Delve into core concepts such as segmentation, positioning, and buyer behaviour, enhanced with real-life case studies relevant to Indian business. Learn proven marketing mix, negotiation techniques, and strategies designed to boost pricing and profitability for contracting and development firms. An indispensable resource for professionals aiming to excel in project business development and achieve greater project success in India.