• Global Business

    Global Business, 5th Edition

    0

    Master the complexities of global business and drive international success with this strategic guide. Peng’s renowned text critically examines what determines firm success worldwide, integrating institution-based and resource-based views with the latest research. Explore crucial topics like geopolitics, trade, supply chain management, and risk in today’s dynamic landscape, including insights on COVID-19 impacts. This book is essential for Indian students and aspiring professionals seeking to enhance their decision-making and strategic thinking for leadership in global markets. Gain practical knowledge and a competitive edge in international business.

    895.00
    Add to cart