Master the core principles of learning and behavior with this definitive psychology guide. Dive deep into classical and operant conditioning, reinforcement, and the intricate mechanisms shaping human and animal actions. This comprehensive textbook presents cutting-edge research and foundational theories, making it an indispensable resource for undergraduate and postgraduate psychology students in India. Equip yourself with a robust understanding of behavioral science, essential for academic success and a career in psychology. Explore the science behind how we learn and adapt, curated for the Indian academic landscape.