Master essential international marketing strategies and navigate the complexities of global business with this authoritative 11th edition. Ideal for Indian students and professionals, this guide delivers cutting-edge insights into market entry, international e-commerce, and the influence of culture and technology. Packed with real-world case studies and actionable advice, it prepares you for success in multinational markets. Elevate your understanding of global marketing and build a competitive edge in today’s interconnected business world.