Explore the evolving landscape of Hindu selves in contemporary India. This insightful study delves into how devotional Hinduism thrives amidst modern consumerism and communication revolutions. It offers a unique perspective on the guru-devotee relationship within the Mata Amritanandamayi Mission, revealing how faith shapes spiritual identity and daily life. Essential reading for students of South Asian religion, sociologists, and anyone seeking a deeper understanding of Indian spirituality and contemporary faith practices.