Unlock the power of data with ISE Modern Business Analytics by renowned author Matt Taddy. This practical, graduate-level textbook offers a learn-by-doing approach to business analytics and data science. Explore real-world examples and gain insights into the ‘why’ behind decision-making, not just the ‘what’. Leveraging R as the primary technology, this text integrates economics, statistics, and machine learning techniques to equip you for data-driven success. Ideal for business analytics students and professionals seeking to master modern data science tools. Enhanced by McGraw Hill Connect’s interactive activities and Excel resources for a comprehensive learning experience. Elevate your analytical skills with this essential guide.