• -25% Concise Introduction to Global Supply Chain Management (Elgar Concise Introductions)

    Concise Introduction to Global Supply Chain Management (Elgar Concise Introductions)

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    Unlock the essentials of global supply chain management with this Elgar Concise Introduction. Expertly written by Masaaki Kotabe, this vital resource distills complex concepts into accessible insights for professionals and students. Explore strategic perspectives on materials procurement, sourcing, and physical distribution, while critically examining crucial sustainability concerns. Discover the historical evolution of supply chains, their long-term implications, and real-world challenges through detailed case studies. Essential reading for anyone in supply chains, company management, global marketing, operations management, international business, or international economics seeking a strategic and sustainable approach to global operations.

    Original price was: ₹3,180.10.Current price is: ₹2,385.08.
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  • -15% Global Marketing Management Isv 5Ed D (Pb 2012)

    Global Marketing Management Isv 5Ed D (Pb 2012)

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    Elevate your global marketing strategy with “Global Marketing Management Isv 5Ed D (Pb 2012)” from The Bookish Owl. This essential guide provides marketing managers with practical, real-world application and a deep understanding of concepts crucial for achieving global reach. The fifth edition thoroughly covers the latest trends and hot topics, emphasizing the multilateral nature of international marketing. Prepare to manage global marketing activities effectively in today’s competitive landscape. This resource offers an interdisciplinary, cross-functional perspective, ensuring you grasp how various business areas integrate with marketing for enhanced success. Optimize your international marketing efforts with this comprehensive and insightful book.

    Original price was: ₹739.00.Current price is: ₹628.15.
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