Master modern sales force management with this comprehensive guide to sales leadership, innovation, and technology. The 14th edition expertly blends cutting-edge theory with real-world best practices for today’s dynamic B2B sales environment. Explore the impact of AI in sales analytics, navigate global challenges, and hone your ethical decision-making. Packed with practical assignments, engaging case studies, and role-play exercises, this book is invaluable for undergraduate and postgraduate students, and professionals seeking to excel in sales leadership and drive business growth in India.