Unlock the secrets to successful modern sales with “Contemporary Selling: Building Relationships, Creating Value.” This essential 7th edition provides a comprehensive guide to up-to-date personal selling processes and sales management, perfectly tailored for today’s evolving market. Discover how to build strong customer relationships and deliver exceptional value through a holistic approach that bridges selling and sales management. Featuring in-depth coverage of CRM, social selling, AI, virtual selling, and more, this book equips students with the knowledge and skills needed to thrive. Engage with mini-cases, ethical dilemmas, and practical application exercises designed to enhance learning and prepare you for real-world sales challenges. An indispensable resource for undergraduate and postgraduate students.