Discover the 14th edition of Sales Force Management: Leadership, Innovation, Technology, your essential guide for modern sales. This authoritative source expertly blends real-world sales best practices with cutting-edge theory and research, updated to reflect today’s dynamic market, including the impact of COVID-19 and the rise of AI in sales analytics. Engage with new “Thought Bubblers” for cultural intelligence, thought-provoking breakout questions, and practical Leadership Challenge assignments. Explore contemporary B2B industry settings through revised minicases and real-world scenarios in Leadership, Innovation, and Technology boxes. Each chapter includes “Ethical Moment” scenarios and Role-Play exercises for hands-on learning. Perfect for undergraduate and postgraduate sales management students, this edition prepares you for leadership in technology-driven sales environments.