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Key Concepts in Critical Management Studies (SAGE Key Concepts)
0₹14,289.00Master essential Critical Management Studies (CMS) concepts with this definitive academic guide. Crucial for postgraduate management students and researchers across India, it demystifies over 50 seminal ideas, from Actor Network Theory to Utopianism. Each entry in this SAGE Key Concepts volume offers clear, expert-written explanations, making complex management theories accessible. It’s an indispensable reference for anyone seeking to deepen their understanding of contemporary business and management studies in Indian universities.
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New Directions in Critical Marketing Studies (SAGE Library in Marketing)
0₹83,780.00Explore groundbreaking directions in Critical Marketing Studies with this definitive multi-volume collection. Offering a comprehensive, international perspective, it delves into crucial emerging trends, linking critical marketing with emotional, aesthetic, and sexual labour, social marketing, and political economy. Uncover nuanced analyses of power, resistance, and consumer practice. This resource is indispensable for marketing scholars, researchers, and postgraduate students across India seeking to deepen their understanding of contemporary marketing theory and consumer behaviour.
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ROUTLEDGE COMPANION TO CRITICAL MARKETING, 1ST EDITION
0₹25,960.00Unlock new perspectives in Critical Marketing Studies with this definitive companion. It brings together leading global scholars to explore the latest research, demonstrating how critical approaches enhance marketing theory, practice, and societal understanding. Delve into the intricate connections between marketing, consumers, and society. This seminal work is crucial for marketing and consumer research scholars and students, as well as those in sociology, media studies, and anthropology seeking advanced academic insights. Essential reading for anyone interested in the evolving landscape of marketing thought.
