Discover the essential principles of Sustainable Marketing with Peterson’s insightful “Sustainable Marketing: A Holistic Approach.” This cutting-edge book, ideal for “The Bookish Owl” collection, delves into how businesses can thrive while benefiting companies, stakeholders, and consumers. Peterson expertly blends current research with real-world industry examples, including Toms, Facebook, and Greta Thunberg, to analyze the crucial link between marketing and societal impact. Critically assess the imperative for profitable adaptation to sustainability guidelines and environmental concerns. Designed for a 12-week term, this comprehensive guide offers a ‘macro’ and issues-based perspective on global marketing, featuring “Throwing Shade” boxes, “Mavericks Who Made It” cases, and end-of-chapter questions. Elevate your understanding of responsible business practices.