Explore the intricate world of consumer culture and its impact on everyday life. This insightful text offers a perceptive account of key theories, illuminating them with relatable case studies. Gain a comprehensive understanding drawing from sociology, cultural studies, geography, and anthropology, and discover how diverse perspectives like semiotics and psychoanalysis apply. Essential for students and academics in India, this revised edition provides extended discussions on sustainability, globalization, gender, and the critical ethics of consumption, making it a must-read for understanding contemporary society.