Uncover the pervasive influence of globalization on Indian consumer culture. This collection critically examines George Ritzer’s iconic McDonaldization thesis, offering multidisciplinary essays that delve into semiotics, critical theory, and postmodernism. Essential for sociology, communication, and philosophy students and professionals in India, it expands Ritzer’s concepts to new realms of consumerism. Gain a deeper understanding of the forces shaping modern Indian society and markets. A vital academic resource for critical thinking on today’s interconnected world.