Unlock the power of data with “Pearson Business Analytics: Principles, Concepts, and Applications”. This comprehensive guide, published by Pearson Education on September 29, 2022, is an essential resource for understanding the ‘what, why, and how’ of business analytics. Ideal for students and professionals, it breaks down complex principles and concepts into digestible applications. Covering 368 pages, this first edition from the FT Press Analytics series provides a foundational understanding to leverage analytics for strategic decision-making. Enhance your analytical skills and drive business success with this indispensable textbook, perfect for any aspiring data professional or business leader seeking to master the quantitative aspects of modern business.